MAKING MOVES: YoungstaCPT. Picture: Instagram
YoungstaCPT is “trying on different hats” of an actor and fashion influencer.
From an acting cameo in Blood & Water season 2 to becoming a brand ambassador for G-Star RAW, the rapper is exploring new creative options.
The star, real name Riyadh Roberts, has a line of merchandise, Y?GEN which was launched in a collaboration with the series to create promotional material, while he also featured on the soundtrack of the show.
He told the Weekend Argus that he learned that building a brand is of utmost importance: “It’s not only about rapping. I want to have my own identity and I want to take ownership of it.”
His debut album 3T (Things Take Time) was released in 2019.
YoungstaCPT says he always has new music ready, but the pandemic has made releasing it difficult.
“Music depends on the timing and I always tell people to refer back to the name of my album – things take time... It is coming. It exists, and it will be here before the end of the year.”
His cameo in Blood & Water was also his acting debut on the small screen.
He said he initially declined an acting role in the series but wanted his music to be featured.
“I told them I’m OK with a small cameo and being in the background, people don’t even need to see my face.
“They gave me a role, added in the merch and told me I get to make new music for Season 2 as a packaged deal. I was sold.”
When it comes to acting, the rapper said although he’s starred in music videos before, it doesn’t count as acting.
“I always have fun playing different narratives in my music videos. This was also about me trying on different hats to see which one fit the best.”
Weekend Argus