SEALED WITH A KISS

When Jennifer Lopez kissed both a male and female dancer at the 2025 American Music Awards (AMAs), it didn’t land like a power move. 

Instead, it raised eyebrows and sparked déjà vu and not the good kind.

It felt orchestrated, like something pulled from the early 2000s playbook, back when Madonna kissing Britney Spears and Christina Aguilera at the MTV Video Music Awards (VMAs) practically broke the internet.

But that was over two decades ago, and audiences have wised up since then.

These pop culture stunts used to be sold as expressions of freedom, rebellion, or artistic fluidity, but more and more, they’re being seen as part of a script.

Fans, conspiracy theorists, and even disillusioned insiders have started connecting the dots: these kisses tend to show up at interesting moments.

Right before an album drop. In the middle of a public controversy. Or during an image overhaul. And once you notice the timing, it’s hard to unsee it.

Online forums have long speculated about ritualistic behaviour in Hollywood secret societies, symbolic gestures, and public spectacles that are more than just theatre.

A kiss on stage is part of a broader theory that entertainers, especially women in pop, are required to participate in these moments to gain relevance or approval from powerful gatekeepers behind the scenes.

When Madonna kissed Spears and Aguilera at the 2003 VMAs, it wasn’t just a cheeky pop moment. 

There is a hele online industry that speaks on a ritualistic act wrapped in symbolism and secret meanings.

The idea of rituals in entertainment isn’t new.

YouTube channels dedicated to celebrity conspiracies often point out that these public displays, especially involving same-sex kisses during performances on stage or dramatic gestures, follow a pattern tied to occult ceremonies and initiation rites.

These rituals supposedly serve as public affirmations of an artist’s submission to, or acceptance by, a hidden power network often referred to as the Illuminati or the music industry elite.

If you know, you know. But hey, these are all theories.