Smile 90.4FM is making history as the first radio broadcaster on the African continent to offer one listener the chance to win R2 million.
Known for their life-changing on-air and off-air initiatives, the local broadcaster’s latest competition is taking things to a whole new level.
Programme Manager, Naveen Singh says: “We know how tough it can be in our current economy to save for that dream home or put money aside for your child’s education.
“We wanted to offer an opportunity that can literally change someone’s life, by giving them a chance to win a really large sum of money.”
The competition launches on 7 October and will run until end November.
It’s open to all South Africans over 18 years old and will involve a music-driven mechanism with a surprise finale.